‘The
Go Karting’ track at GET Arena, Lagos was transformed into a colourful, and
vibrant space playing host to the launch event with over 2,000 guests excited
to meet #TheSpecialOne - Guinness Africa Special.
Guinness Africa Special is all about
creativity and expression, and a diverse range of talents were selected to
perform from musicians, to a contortionist act to a graffiti artist; everyone
who performed showed amazing artistic passion in their performances, connecting
strongly with the crowd.
Burna
Boy, Ycee, Kolasoul, Magnito, Simi thrilled guests, with Bovi and Jimmy keeping
the crowd hyped and energised anticipating the excitement of the night. Super
star DJ Spinall brought down the roof with his music line-up, Godwin Strings
stole the night with his amazing talent, while Osa 7 used live graffiti to
bring alive the famous Eyo image that is synonymous with the people of Lagos.
Made
of Black ambassadors, Olamide and Phyno were in full character and in their
element and the crowd went wild, especially when Phyno and Olamide performed Iranu
Abacha together. Olamide even lost his shoes to the excited crowd! Olamide and
Enimoney also took the fun a bit higher when they performed Oyadab getting
everyone to pose with their Guinness Africa Special.
The
crowd had the chance to interact with the brand and also the unique opportunity
to make the night their own. They were able to make their own #TheSpecialOne
t-shirts, get creative at the face and body painting stand, pose and engage
with the props. People were also able to share their excitement and creativity
with the crowd by interacting with the digital screens.
GUINNESS AFRICA SPECIAL is the unique quality of
Guinness stout with natural African extracts for a vibrant
and refreshing taste. The beer is 5% alcohol by volume and sold at a
recommended retail price of only N200.
It
is a vibrant and colourful brand that has been made by us for us. From the
drink itself and the packaging being truly African, to the event space and
props that allow young people interact with the brand and make it their own to
the advertising that was created by young Nigerian graffiti artist Osa7, this
one is ours.
N.B: It is not for sale for persons under the age of 18. Please drink responsibly.
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