US based brand RuvaAfricWear shows off Afrocentric pieces for new Men's Ready-To-Wear Collection.
The
brand; an online retailer found in 2015 known for specially curated
African art and fashion pieces rolls out a collection nesting largely on
African inspired aesthetics on modern styles.
'Kente'
and Ankara prints were infused on suits/jackets, shirts mixed with
African prints, with details as stud buttons, print pocket squares and
sleeve plackets.
Speaking on the inspiration behind the brand name the creative director Sylvester Ndhlovu reveals; “We
chose Ruva or “Flower” because it symbolizes beauty, passion, humility,
lasting friendship, compassion, fascination, thankfulness, royalty, and
many others positive symbolisms we associate with Africa and our brand.
On Pulse's Chuey Chu’s selection as an African brand ambassador for Ruva "The
photoshoot with Chuey was dope! We have had celebrities here in the USA
wear RuvaAfricWear clothing, but to have Chuey wear our clothing it was
refreshing and sort of a validation that the brand has made it. We have
been building brand recognition in the USA and to have Chuey
collaborate with us it will help us expand our market to Nigeria and the
African continent. I have seen Chuey’s growth from his early foray into
the entertainment sphere predating his return to Lagos, so working
together on this collaboration was unreal and a proud moment for both of
us. You always want to see your brother at the top, but to be at the
top together is fantastic. Chuey is funny and he brought a lot of
personality to the shoot, which was great because we captured some
serious and very funny moments. The clothing also looked great on him
right off the rack, looked very fitted and dapper. It was a perfect
collaboration because, here is Chuey an African man or king with his
crown wearing RuvaAfricWear, which embodies the essence of Africa with
the use of African designs and prints.
play
RuvaAfricWear Men's R-T-W Collection
Sylvester has
huge aspirations for the brand from supplying RuvaAfricWear shirts and
blazers to the African sports players and the coaching staff
specifically in Nigeria, Ghana, Zimbabwe, Cameroon and Ivory Coast in
2017. The ethos behind the brand is conveyed in its name; a combination
of Ruva, Africa and Wear. Ruva being flower in Shona (Zimbabwe) is the
name of the creative director’s 2nd daughter.
About RuvaAfricWear
The
RuvaAfricWear clothing line is a hybrid between western and African
styles with its emphasis on everyday functional clothing with added
African flair. RuvaAfricWear allows people to embrace and celebrate
African history and heritage through fashion.
Credits:
Photography- BobbiLe Ndiaye www.bobbilendiaye.com
Creative Direction- Wunmi Falade @omofals
www.ruvaafricwear.com
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