The Muse Factory teases her latest S/S'17 Collection tagged 'Freedom' showing the brand is finally owning her creative abilities.
The
Muse Factory (the ready to wear arm) sprung out of Designer's Muse a
purely luxe fabric supplying brand. Designer's Muse started out filling
the gap between the designer and their clients. The brand stocked high
end fabrics that were patronized by Nigerian designers who made use of
those for different pieces.
play
Muse Factory S/S17 'Freedom' Collection(Instagram)
The fast rising womenswear's Spring/Summer 2017 collection tagged 'Freedom'
is everything impressive and nests the brand perfect as one to take off
and get better from here judging by what I see on Instagram already.
Making
an impressive display of frills, ruffles,frayed hems in the most chic
and dramatic way. Making a case for 3D embroidery and sheer on the
unmissable pieces in warm and summery hues the collection seals her
place as one in tune with the fashion industry.
The
collection features an effortless mix of both casual and ornate pieces
for the modern muse. She explores body grazing dresses in the wildest
yet sensual ways ever making a show of a timeless muse's style.
play
Muse Factory S/S17 'Freedom' Collection(Instagram)
Playsuits
with edgy yet sensual details, unconventional peplum hems, the not your
regular type of maxi dresses, the pants with an attitude, the frilly
sets and those designs that were not spared major details fill the
collection.
The brand catered to high end
as her one-of-a-kind fabrics didn't come cheap, with the brand you were
assured of getting rare fabrics in the lush-est designs but one thing
was obvious, the creative director's heart lies with designing; actually
creating pieces.
My first encounter talking at length with Rashidat Hamza;
creative director of Designers Muse and The Muse Factory (a few years
back now) was when I had to visit her standalone that housed the factory
back then to source for fabric (before now I'd always ordered via phone
and she's delivered promptly) and I saw a creative 'about to be
birthed'.
She spoke glowingly about creating pieces and designing one of a kind pieces, I remember she mentioned having Toke Makinwa as muse (wearing her designs) and surprisingly in recent times she's created most of Makinwa's bold looks in recent times.
play
Toke Makinwa in Muse Factory(Instagram)
She
spoke about the Nigeria fashion industry and how difficult it was to
break into (amongst other things I can't remember) but she was ready to
make something work and kick off her creative work and she started...
with bespoke pieces.
Collections later she's ready to take on the fashion designing scene. Her past Resort
(2015 and 2016) Collections were hits, she didn't hold back on
presentation/styling and the designs were impressive but with the new
Spring/Summer collection she's raised the ante yet again.
play
A piece off Muse Factory Resort 2015 'Floral Tease' Collection(Filed)
One
thing that will obviously get the brand going is the creative
director's eye for the best fabrics, details and designs! She just loves
to create and she comes artistic as well with an imagination that
runs...
play
Muse Factory S/S17 'Freedom' Collection(Instagram)
With
this collection, the brand has come into her own, one can only hope she
keeps it up (I have no doubt though honestly) but again time will tell!
No comments:
Post a Comment