Too
much can be read into an artists’ rise to fame. The stars perfectly
align for that chosen individual who begin the meteoric journey to
stardom and success.
In 2013, Sean Tizzle was that artiste in Nigeria. After departing the mentorship of Sound Sultan
and Naija Ninjas, he was armed with a number of hit songs, and enough
talent to wow the industry and run home with the biggest share of the
market.
He teamed up with D’Tunes,
partnered perfectly with the talented producer who had earlier birthed
Iyanya’s form and music brilliance, and let go. ‘Sho lee’, his debut
single under the new structure was a fire record. It became a hit almost
instantly.
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Afropolitan Vibes with Sean tizzle, Niki Tall and St. Janet
“Sho lee, Sho lee”,
the chorus of the song could be heard across the country, from the
dance circuits of Lagos nightclubs, down to riverine areas of the South,
and the arid lands that the North is situated in. Sean Tizzle was a new
star, and he rose to the challenge admirably.
Where “Sho lee”
came from, a number of other pop singles which achieved similar results
rolled out too. They were beautiful new pieces of music from the
company, fresh and hot from the conveyor belt, begging to be listened
and danced to.
Nigerians obliged. Sean Tizzle was
the flavour of the year, and he went ahead to release one of the
greatest pop albums ever recorded in the history of Nigeria – “The Journey”.
His singles won him the Next Rated Award at The Headies 2013 over Burna
Boy, and the album also earned him the Best Pop Album award in 2014.
D’Tunes was voted the Best Producer of 2013, due to the magic of ‘Sho lee’.
But after the
release of the album in 2014, things slowly unravelled for Sean Tizzle.
His relationship with D’Tunes strained and they both fell out, Sean
Tizzle lost the music influence of his key creator of music, and spent
most of his time in the US where he has tried to build a partnership
with Black Jerzee.
“D’Tunes has been my friend before business, we’ve been working a long long time, way back 2008 that’s when I met him” Tizzle said, when I recently interviewed him. “Basically, the contract is over, and that’s why I had to move on to create my own thing, and try to build other people too.”
That
partnership with Black Jerzee, so far has failed to yield any hit. For
the next two years, Sean Tizzle battled against his falling profile, and
struggled to recreate his best moments. None of that worked. Instead,
he became a plaything for social media, where allegations of bleaching
and misguided comments were his new claims to fame.
The music was gone.
“I’ve been dropping content since the first album,” Sean Tizzle said. “I
was away for a while, because I wanted some space. For Black Jerzee,
it’s crazy how we make music…It’s not a lot, but we appreciate it. We
try to make something out of every time we get to spend together, with
every little bit of money that we have on us.”
The money too is no longer as it was during the height of his fame.
“Sometimes
when I go to the studio, maybe I don’t have more than like 30-50k on
me. I can’t go back without making something, a song of two. We have to
create something. And sometimes when it’s kind of hard to create
something, I’ll be like ‘Nobody go happy oh.”
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Sean Tizzle ft Tory Lanez - Hit n run(Tizzle Nation)
In 2016, Sean Tizzle’s time in the US gave birth to something musical. He partnered with California’s DJ ASAP, and together they collaborated on a record with Canadian singer Tory Lanez on the record titled ‘Hit and Run’.
And
although the promotion for the song was heavy, it still failed to catch
on. Why did his buzz die? Why did one of the hottest artists become
musically spent in less than two years? Why are his songs not getting
the same attention just like his “The Journey” album?
“It’s because my people be like ‘Sean we know you can do this,” he said. “They want to see something exceptional, because with the first album, it was definitely outstanding like you said.”
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Sean Tizzle - Moving Forward(Tizzle Nation)
In 2017, the
singer is pushing with renewed vigour. He has plans to drop two EPs,
and an album. The first of the three projects, titled “Moving Forward”
Vol. 1, features a collaboration with Davido. It will be released on
February 2, 2017. But it’s more than just music for Sean Tizzle now.
He appears ready to pivot his brand to fashion and humanitarian concerns.
“I’ve been working on this EP for about a year or more now.” Tizzle reveals. “Some
songs were recorded in 2015, some in 2016. The full plan is to take the
brand to another level. It’s not even about me. It’s about the team,
the label. Everybody is trying to grow.
“I’ve
got my clothing line coming out pretty soon and it’s a lot. I’m going
back to my state. We’re trying to give back to society, a couple of
schools, and a couple of communities. Give water, and desks, and chairs
too. Make life better for people.
“So it’s way beyond the music for Sean Tizzle, and Tizzle Nation.”
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